LIFE IN THE Fishbowl

Lessons to help you survive and thrive

in elected office

Guisselle Nuñez is co-author of Life In The Fishbowl and author of Take Charge Of Your Brand. She’s inspired thousands to advocate for themselves.

Life In The Fishbowl

Guisselle Nuñez and Ron Gonzales
Foreword by Terry Christensen

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Along with other current and former elected officials, Guisselle and Ron share a side of politics that no one talks about. A must-read book for the aspiring candidate, elected official, and your families. This book is not a book of how to win an election. It’s a book on the stuff that no one talks about, until it’s too late.

Running for office and serving in elected office can be exhilarating, infuriating, scary, and intimidating all at the same time. The lessons shared in this book will provide you with knowledge, advice, and inspiration that you’ll need to learn to swim in the figurative political fishbowl. Are you ready?

Benefits from lessons in this book:

  • Balance your responsibilities between your public service duties and personal life, through unique insights from current and former elected officials
  • Real-life stories from current and former elected officials
  • With unique insights on the realities of running and serving in public office
  • Anecdotes on navigating the “political fishbowl”

Life In The Fishbowl

Guisselle Nuñez and Ron Gonzales
Foreword by Terry Christensen

Play Video

Along with other current and former elected officials, Guisselle and Ron share a side of politics that no one talks about. A must-read book for the aspiring candidate, elected official, and your families. This book is not a book of how to win an election. It’s a book on the stuff that no one talks about, until it’s too late.

Running for office and serving in elected office can be exhilarating, infuriating, scary, and intimidating all at the same time. The lessons shared in this book will provide you with knowledge, advice, and inspiration that you’ll need to learn to swim in the figurative political fishbowl. Are you ready?

Benefits from lessons in this book:

  • Balance your responsibilities between your public service duties and personal life, through unique insights from current and former elected officials
  • Real-life stories from current and former elected officials
  • With unique insights on the realities of running and serving in public office
  • Anecdotes on navigating the “political fishbowl”

Positive Feedback

"this little book should be read before, during, and after the campaign—win or lose."

Willie L. Brown Jr. | Former Mayor, City of San Francisco and former Speaker for the California State Assembly

"Ron and Guisselle draw back the curtains on an area of politics that is seldom discussed but is essential for anyone seeking public office to consider."

The Honorable Mickey Ibarra | Assistant to the President, The White House (1997-2001)

“Having engaged in political campaigns and elections for nearly 50 years, I consider Life in the Fishbowl mandatory reading for everyone contemplating a run for elected office. Full of insightful advice, frank discussion and respect for public service, this little book should be read before, during, and after the campaign—win or lose. The authors keep it real with many personal lessons, keen observations, and helpful recommendations.”

Edesa Bitbadal | Founder/ CEO, Elevate Now Consulting, LLC, former political candidate and staff

“One of a kind and a must-read book! As a former political candidate, campaign manager, and staff to elected officials, I know first-hand the struggles that candidates, elected officials and their families face with work, public scrutiny, stress, and life balance. This book will honestly guide anyone who is either asked to run or even considering running for any public office.  It shares the secrets of the political world that are known but never spoken about.”

Terry Christensen | Emeritus Professor of Political Science, San Jose State University

"...if I were still teaching my course on political campaigns, I’d make Life in the FishBowl assigned reading (I wish I could do that for prospective candidates)."

Libby Schaaf | Candidate for State Treasurer & former Mayor of Oakland

“This honest and fascinating look inside the Fishbowl of public office is a must-read for candidates and a great-read for everyone else! As a mayor-mom-wife and trainer-mentor of women candidates, I know Guisselle and Ron's practical advice is spot on and more personally important than what you'll get from the highest paid political consultant. I know of no other source in the market like it. This must-read guide to managing what truly matters -- your family, friends, soul and sanity -- should be required reading for candidates and their loved ones before making the decision to run or serve in any public office.”

Jim Cunneen | Former California State Assembly Member

“I wish Life in the Fishbowl had been available when I first ran for office. It’s a practical guide filled with apt insights into what’s it really like to run for office. And running for partisan office, like I did, can be especially ugly. The toll on your family and marriage can’t be an afterthought when you step into the public arena. My favorite chapter is “Pitfalls of Public Service” where they share how to differentiate between friends and merely allies and drive home those moments of truth when you have to say no to a friend or supporter. In short, Guisselle and Ron have written a superb book to help prepare and guide candidates and their families to face the pressures of public life— both the joy and grief that comes right after announcing your candidacy.”

Giselle Hale | Former Mayor of Redwood City, Technology Executive and mom of two young girls

"Being a parent today already puts you under a microscope. Being elected puts that microscope on display for everyone. As a working mother who also started and raised a family while growing a political career, I wish I had this book a decade ago! This is a unique book. It's practical, not philosophical. This is the type of book I could see myself gifting a candidate in the future. Thanks Guisselle and Ron for taking the time to pass your knowledge on to the next generation of leaders."

Take Charge OF YOUR BRAND

Own and Manage Your Personal Brand

Take Charge Of Your Brand

Guisselle Nuñez

Quick and simple techniques to help you own and manage your personal brand for professional and personal success.

Everybody needs a good cheerleader, and this book will teach you how to become, your own best cheerleader. The book provides you with quick and easy techniques to help you manage and own your personal brand for professional and personal success. Readers will be guided with thought-provoking stories, and can use the personal branding workbook (at the end of the book) to help put into motion their personal branding strategy.

Readers Rave Reviews

"Guisselle successfully shares easy-to-apply methods to create an effective and powerful personal brand! Her book is vital to understanding the importance of a personal brand that can transcend from interpersonal interactions to the use of social media. This a must-read for early careerists to seasoned professionals!"
Anna D.
Amazon Reviewer
“…The best part about this book is that it includes a workbook and tools to actually put the techniques into practice. It’s the perfect guide outlining actionable steps on how to manage my personal brand, which is exactly what I needed.”
Nancy S.
Amazon Reviewer

Take Charge Of Your Brand

Guisselle Nuñez

Quick and simple techniques to help you own and manage your personal brand for professional and personal success.

Everybody needs a good cheerleader, and this book will teach you how to become, your own best cheerleader. The book provides you with quick and easy techniques to help you manage and own your personal brand for professional and personal success. Readers will be guided with thought-provoking stories, and can use the personal branding workbook (at the end of the book) to help put into motion their personal branding strategy.
Guisselle successfully shares easy-to-apply methods to create an effective and powerful personal brand! Her book is vital to understanding the importance of a personal brand that can transcend from interpersonal interactions to the use of social media. This a must-read for early careerists to seasoned professionals!
Anna D.
Amazon Reviewer
“…The best part about this book is that it includes a workbook and tools to actually put the techniques into practice. It’s the perfect guide outlining actionable steps on how to manage my personal brand, which is exactly what I needed.”
Nancy S.
Amazon Reviewer

Take Charge OF YOUR BRAND WORKSHOPS

Own and Manage Your Personal Brand

The following are just some of the comments and feedback Guisselle Nuñez has received from attendees of her powerful Take Charge of Your Brand workshop. She’s taken the same information she shares in these game-changing workshops, coupled with her 20+ years of marketing and communication experience and poured it into this book. Using the knowledge and experience included in these pages, readers will have exactly what is needed to help curate the perfect strategy and action plans to reach and exceed their personal and professional goals as a brand.

Workshop Attendee

“Presenter and content were both fantastic. The exercises were thought-provoking and will definitely prove useful in many professional settings.”

Workshop Attendee

“I have never taken a personal branding class before but this one today was so informative. A lot of the information I will take and use it in all aspects of my professional and personal life. I also almost have my personal branding statement, which I am so excited about.”

Workshop Attendee

“Guisselle is very passionate about her knowledge. I really enjoyed her charisma and how she engages with the students. Very funny!!!”